As the world faces another time of uncertainty, businesses face numerous challenges and tough decisions. The landscape of companies worldwide changes depending on the state of various factors and, sometimes, elements that are not under our control. I think of businesses in troubled times like these as a tree during a hurricane. The storm can blow away half of the entire tree, but it will bloom again if its roots are still engrained in the soil. Even if the whole tree is uprooted, the hurricane will spread its seeds somewhere else, and before you know it, you’ll be faced with an entire forest! This is the same with business. Times of turmoil can leave the whole industry in disarray and chaos, but with time and patience, the roots a company plants will continue to grow and, eventually, bloom.

I think of Xennial Innovations as this tree. At Xennial, our approach to thriving during uncertainty is guided by principles borrowed from Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy:” “Don’t Panic!”. This philosophy has helped us understand how our commitment to continuous growth and exceptional customer service sets us apart from the competition and positions us for success. I want to share how we embrace this mindset at Xennial and some ways you can incorporate this style of thought into your work to plant the roots of your business tree deep enough to survive a hurricane.

‍

Embrace a Calm and Thoughtful Approach

By adopting the “Don’t Panic” mindset, we have created an environment that fosters clarity of thought and rational decision-making. This calm and collected approach allows us to evaluate the situation, identify opportunities, and choose the right direction for our team. Rather than succumbing to fear or making rash decisions, it’s always “full speed ahead” on pursuing our long-term vision and the strategic steps necessary to achieve it.  

‍

Share Opportunities and Expand Sales and Marketing Efforts

During times of uncertainty, our mission becomes even more relevant: provide customers with a trustworthy, reliable partner while continuously encouraging the growth of our team members who consistently take the initiative in developing innovative solutions. While other companies are downsizing and cutting budgets, Xennial sees this challenging time as an opportunity for investment and growth. We believe in the potential of our team and the value of the services we provide to our customers. We are investing heavily in our sales and marketing department to improve our offerings and messaging. It’s time to share all our wins and experiences through social media presence and showcase the impact of our work. We want to share our stories, highlight our customer’s successes, and share our incredible team’s accomplishments and lessons.

‍

Remain focused on Exceptional Customer Service

While Xennial may not be a household name, we strive to be known for our exceptional product delivery and our efficient problem-solving skills. We take accountability for our work and pride ourselves on partnering with clients to help them realize and implement their digital vision. This has always been foundational to our success, and we’re not going to cut corners because of any time of uncertainty, or times of certainty, for that matter.

These are just some of the ways we keep our company tree blooming during a storm. Every company is different, and your situation might change depending on the severity of the storm your company faces. But in today’s unpredictable economic climate, we stand by and embrace the “Don’t Panic” mindset to ignite growth, success, and deliver customer value.