Leveraging AI

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With the new age of easy-to-access artificial intelligence, we can't express enough the importance of leveraging tools that can significantly impact and shape your business. Through trial and error, we have fine-tuned our use of AI and we feel confident that these tools have improved our digital transformation process. Once we could conquer the roadblock in our AI usage that caused irrelevant output, we were golden! Don't make the same mistakes we did. After all, having AI do all the work for you will result in unsatisfactory, slow, and inefficient results. Think of it as a modern assembly line for cars: we are incredibly confident with robots building more than 50% of a car, but we have not hit that 100% threshold yet. Each car built still needs a human touch. Here at Xennial, our mission is to revolutionize AI implementation to enhance our company, product quality, and solution delivery. This, in turn, means we can continuously refine our products and processes for optimal digital solutions. The AI landscape is dominated by chatbots, including ChatGPT, BARD, and the upcoming Microsoft Co-Pilot to name a few.

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Implementation

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There's no way to ignore such significant tools in our industry, which is why we implement chatbots into our marketing, coding, and strategic efforts. Our marketing team runs content ideas, copywriting concepts, and more through these tools to establish groundwork we can then build upon. The amount of time saved goes right back into our efforts toward content effectiveness and reach, which is why our marketing team recommends tools like BARD, WordTune, Midjourney, and Merlin. The scope with which we are implementing AI goes far beyond our marketing efforts. Our developers actively integrate AI into their daily tasks, including bug-checking, code-writing, and problem-solving. As a result, our development team can enhance the processes we are cultivating alongside our partners and clients. With AI, our developers can rapidly send code to our quality assurance team to save time and eliminate traditional administrative-type work. Wouldn't we all prefer to avoid the headaches of writing unit tests, adding comments, and refactoring code?

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This may be untraditional and out-of-the-box, but we also implement AI into our low-priority decision-making. Asking ChatGPT for a second opinion is like having a trusted co-pilot on a road trip – you have a seasoned navigator who can assess the multiple routes, offer different perspectives, and find the perfect playlist to make the time fly.

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Optimization

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Whether it’s helping us rationalize decisions, review content and code, or analyze patterns in our work, we get unbiased feedback and insights. We believe this makes our work more efficient and reliable and helps us reach better decisions. One key trend you can see with our AI implementation is optimization. Any time we want to implement AI into a process at Xennial we ask ourselves, “How will this optimize our business? What is our return on investment? Do the benefits of learning and using AI in this process outweigh the time, costs, and risks involved in doing so?”, etc. These questions help with rationalizing and confidence in implementation. Anytime we optimize our process, that results in a direct benefit to not only our clients and partners but to our company as a whole. This increases the amount of work we can take on and feel comfortable handling. Having an optimized process is crucial for any company and AI makes that process a whole lot easier.

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As we navigate this era of accessible artificial intelligence, we learn to leverage tools that can shape our business, automate tasks, and improve efficiency. The utilization of AI tools has been proven to save time and reduce costs for manual labor or repetitive tasks. Multiple departments have seen the benefits first-hand of these tools creating a foundation for conceptualization, making daily tasks easier to visualize and complete. With the right approach, AI technologies can help you take your business to the next level and stay ahead of the competition. We are dedicated to continuously testing the latest and greatest tools available to propel ourselves in the digital solutions industry and provide innovative approaches for our clientele. We are dedicated to continuously testing the latest and greatest tools available to propel ourselves in the digital solutions industry and provide innovative approaches for our clientele.

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