By now, you've seen Artificial Intelligence (AI) take over everything online, sometimes even in real life. This new technology is now integrated into all our lives as the latest and greatest product of our time. Like many other new products, an issue that arises is that it can take some time and multiple different iterations of that product to make it feel useful. This is especially true with new AI tools and chatbots. Hundreds if not thousands of new AI-driven tools are released daily, and with so many to keep track of, it can take time to quickly become overwhelmed. It can also be easy to stick to the first thing you used and not want to try other products because of the sheer scope and magnitude of having to learn something new. I felt this way for a long time and would only try OpenAI's CHATGPT. ChatGPT was the first AI product that came to the public as something valuable and easy to integrate into our daily lives. But now that the dust has settled, when you begin to examine the landscape after the initial AI gold rush, is ChatGPT still the best option? If you search for "Best AI tool," you'll be bombarded with sponsored posts about groundbreaking AI tools with many awesome features that can do anything. While this is great, it takes us into the territory of being a little TOO overwhelming for many people.  

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I began to suspect that using chatGPT all the time wasn't the most efficient thing I could be doing with my time. With so many AI tools today, could a ChatGPT competitor be better and more suited to my use case? I wanted to find out. So, I researched the best AI tools for completing various tasks. As a marketing and social media coordinator, AI is best used to generate ideas and write beginning drafts of social media posts or marketing materials. That's where I started, and I began to check online for the best tools for my situation. I quickly found that most sources online are top 10 lists that go over general stats that you can find on most AI tools' homepages. They just ask AI to summarize the website's offers and paste them into the top 10 list! I realized that I needed to test these AI tools for myself. However, after a few quick tests, I wanted to learn more about each tool and continued diving deeper. What tool would be best for me and for the marketing team so we could boost efficiency? But more people work at Xennial Innovations. So why not test which AI tool is best for developers, executives, scrum masters, or any position? So that's exactly what I did.

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In this series of articles I'm calling "The AI Tools Showdown," I'll be going in-depth on all the tests and tools I used to determine precisely which AI tools are best used for each situation. Not only did I take the responses the AI's generated into account, but I also recorded the value proposition of the tool, how much some tools cost compared to others, what they had to offer, and if they were worth your time. To have other people follow these tests or test them for themselves. The initial findings of this series of articles will only be on FREE AI tools or AI tools that have a free trial WITHOUT a credit card needed or AI tools that offer FREE daily credits.

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The Tests I Conducted

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To assess the capabilities of these tools, we'll subject them to a series of rigorous tests. But, as I mentioned above, I ran multiple tests across various disciplines. When it comes to writing, I tested 6 of the most popular AI writing tools on search in the following tests:

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1. Small Social Media Post Generation: Creating concise and engaging posts for platforms like Twitter and Instagram.

2. Big Social Media Post Generation: Developing longer-form content for platforms like LinkedIn and Facebook.

3. Blog/Article Generation: Producing well-structured and informative articles on various topics.

4. Grammar Editing: Evaluating the quality of the generated content and the amount of editing required.

5. Email Copywriting: Crafting persuasive and effective email copy.

6. Website Copywriting: Generating compelling website copy, including headlines, body copy, and calls to action.

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The 6 AI tools I used were:

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• ChatGPT  

• Gemini  

• Anyword  

• Writesonic  

• Rytr  

• Writer  

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In the upcoming weeks, I'll share the results of my in-depth testing, providing you with valuable insights to make informed decisions about the best AI writing tool for your needs.