Customer Portals: A CEO's Perspective
Let's have a candid chat. I've spent years in the trenches with portals, witnessing the good, the bad, and the downright ugly. From the early days of rigid, expensive portal solutions to today's more agile and flexible approaches, I've seen it all. And I believe we're at a pivotal moment—one where we can finally take the hard lessons of the past and build something truly transformative with the tools available today.
A Walk Down Memory Lane
WAAAAY back in the early 2000s, everyone was starry-eyed about portals like IBM's WebSphere (now HCL DX), BEA, Oracle, and Liferay. They promised the moon—unified access to everything, streamlined operations, and happy customers. The industry bought into the idea of skipping the "plumbing" and building the "mansion" right away. Sound familiar?
Banks, healthcare services, and other industry giants jumped on board, chasing what seemed to be the holy grail of customer interaction. For a while, it seemed like we had struck gold. But then reality hit, and it hit hard.
Where Did We Go Wrong?
The portals became beasts to maintain. Teams of specialists were needed just to keep the lights on. On-premise infrastructure couldn't keep up with the rapid advancements of cloud technology and APIs. Suddenly, APIs were the talk of the town, and our rigid portal structures began to look like dinosaurs. Costs spiraled out of control—high implementation fees, maintenance expenses, and licensing costs that sometimes reached $500,000 per environment. And don't get me started on those exorbitant licensing fees for features we barely used!
I've seen teams spend countless hours troubleshooting basic integrations because these portals were never designed to evolve with changing needs. The promise of streamlined operations turned into a nightmare of inflexibility and financial drain.
The Silver Lining
But this isn't just a trip down memory lane—there's a massive opportunity staring us in the face. Today, we have the chance to merge the hard-earned lessons of the past with cutting-edge technology. So, what if we revisit the benefits of those early portals but with a modern approach?
Here's how we can do it:
1. User Experience is King: We got so caught up in features before that we sometimes forgot about the people using these portals. Not this time! Design your portal around the end-user's needs, not just the technical specs.
2. Embrace Flexibility: Remember how rigid our old portals were? Let's flip that script with microservices and single-page applications (SPAs). They're like Lego bricks—easy to swap, update, and scale as your business evolves.
3. Cloud Smart, Not Just Cloud First: Yes, cloud tech is great, but let's be strategic. Use it to cut costs and boost scalability, not just because it's the new shiny thing. It's about the right cloud strategy, not just jumping in for the sake of it.
4. API Intelligence: APIs are your best friend. They're the secret sauce that lets your systems work together without the headache of total integration. You don't need a monolithic solution; you need agile connections.
5. Value Over Features: Stop paying for stuff you don't need. Focus on what moves the needle for your business and your customers. It's not about having a laundry list of features—it's about delivering real value.
A Call to Action
To build successful digital portals, we must learn from the mistakes of the past. It's a necessity. That means analyzing our previous experiences, understanding the challenges we faced, and extracting valuable lessons.
But it's not just about looking backward. We also need to stay updated with the latest advancements. Microservices, cloud-native architecture, and API-first approaches are not just buzzwords—they're essential tools for building future-proof solutions that deliver value fast, without the overhead.
By blending the wisdom of our past with today's technology, we're not just building portals; we're crafting flexible, scalable solutions that grow, adapt, and truly serve the needs of both the business and the customer.